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About

A family craft, three generations deep.

Our story

SHRUM began in 2024 as the modular furniture brand of the Finesse Interio group, built on a family history in furniture that spans three generations.

After years importing hardware and furniture components, we chose to make everything ourselves, in India. Today SHRUM designs, manufactures and installs modular kitchens and wardrobes from our own factories, for developers, OEM partners and homeowners.

300+Kitchens delivered
500+Wardrobes delivered
10,000Sq ft in-house production
ISOCertified · MSME registered
Timeline

How we got here

  • OriginsMadan Furniture House, where the family craft began
  • Second gen.Freelance turnkey and retail furniture
  • 2011Finesse Interio formalised: corporate, commercial and hospitality fit-outs
  • 2016Hardware and furniture component imports
  • 2022Royal Makers facility established in Baddi
  • 2024SHRUM® launched: Indian-made modular furniture
Leadership

The people behind SHRUM

Managing Director & CEO

Mandeep Manchanda

Leads strategy, partnerships and manufacturing.

Consulting profile ↗LinkedIn ↗
Director

Simar Manchanda

Director, Shrum Furntech Solutions.

Head of Operations & Customer Relations

Shruti Taneja

Leads project delivery and client relationships.

A team of around 24 people across manufacturing, operations, design, customer relations and sales.

The group

Part of the Finesse Interio group

Finesse Interio delivers corporate, commercial and hospitality interiors. SHRUM is its manufacturing brand for modular furniture.

Visit Finesse Interio ↗
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Let’s build something together.

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